New Media Theory 1

• Mark Hansen "Media Theory": Theoretical oscillation between one approach that explores the experiential dimensions of media" and "another that excavates the technical logics of media." Conceptualization of medium as "an environment for life: by giving concrete form to 'epiphylogenesis', (the exteriorization of human evolution)". "Concrete media find their most 'originary' function not as artifacts but via their participation in human technogenesis (our co-evolution with technics. Cf. Foucault (historical a priori) Deleuze (transcendental empiricism), McLuhan (technology as prosthesis), Stiegler (technics vs. thinking/philosophy), Lacan (registers of real, imaginary, symbolic), Massumi (superiority of the analog), Husserl (temporality), Hansen (presencing)

• Jay David Bolter and Richard Grusin "Remediation": "Double logic of remediation...Our culture wants both to multiply its media [hypermediacy] and to erase all traces of mediation [immediacy]...ideally, it wants to erase its media in the very act of multiplying them.

• Lev Manovich "What is New Media?": New Media as the "convergency of two separate historical trajectories: computing and media technologies. Both begin in the 1830's with Babbage's Analytical Engine and Daguerre's daguerreotype.

Principles of New Media:

1. Numerical Representation

2. Modularity

3. Automation

4. Variability

5. Transcoding.

Outline of what New Media is not as illustrated with cinema.